Is there any other activity more popular on the Internet than searching? Probably not. In fact, I'd be willing to double-down on that wager (I'm on the side of searching being the most popular if it wasn't obvious).
What's that number one site on the nets? Oh yeah, it's Google - and they do search.
So, this simply means one thing. Your focus on Drupal search should be close to number one. The default search in Drupal works okay, and just a bit beyond, if you're searching for "cool" and "cool" stuff exists. However, searching for "cool" doesn't cut it when "coolness" is the title for all your cool nodes. Your users pretty much have to hit the right words spot on.
